Privacy Policy

This Privacy Policy explains how Birtle’s Sports (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit birtlessport.store, make a purchase, or otherwise interact with us.

We take your privacy seriously and are committed to handling personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

Who We Are

Birtle’s Sports
Website: birtlessport.store
Email: support@birtlessport.store
Phone: 01768 865129
Address: Central Buildings, 14 Corn Market, Penrith, CA11 7HT, United Kingdom

For the purposes of applicable data protection law, Birtle’s Sports is responsible for the personal data described in this Privacy Policy.

Information We Collect

Information You Provide to Us

When you place an order, create an account, contact us, or otherwise interact with our website, we may collect information such as:

  • Your full name

  • Email address

  • Telephone number

  • Billing and shipping addresses

  • Order and purchase information

  • Account information, where applicable

  • Communications you send to our customer support team

  • Information necessary to process returns, refunds, or other customer service requests

Payment information is processed through our payment service providers. We may receive limited information relating to your payment or transaction but do not necessarily store your complete payment card details ourselves.

Information Collected Automatically

When you browse or interact with our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type and operating system

  • Pages viewed and actions taken on our website

  • Date and time of visits

  • Referring website or source

  • Cookie and similar technology information

  • General website usage and performance information

We may use this information to operate our website, understand how customers use it, improve its performance, and help protect against fraud and security threats.

How We Use Your Personal Information

We may process your personal information for purposes including:

  • Processing, fulfilling, and delivering orders

  • Processing payments and transactions

  • Providing order confirmations and delivery updates

  • Managing returns, refunds, and exchanges

  • Providing customer support

  • Responding to enquiries and requests

  • Maintaining and improving our website and services

  • Detecting and preventing fraud, misuse, and security incidents

  • Maintaining appropriate business and transaction records

  • Complying with legal, tax, accounting, and regulatory obligations

  • Sending marketing communications where permitted by law

  • Establishing, exercising, or defending legal claims

Our Legal Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal data.

Depending on the circumstances, we may rely on:

Contract: When processing your information is necessary to provide products or services you have requested, including processing and delivering an order.

Legal obligation: When we need to process information to comply with applicable legal, tax, accounting, or regulatory requirements.

Legitimate interests: When processing is reasonably necessary for our legitimate business interests, such as operating and improving our services, preventing fraud, protecting our business, or providing effective customer service, provided those interests are not overridden by your rights.

Consent: Where we ask for your consent for a particular activity. Where processing relies on consent, you may withdraw your consent at any time.

When We Share Your Information

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

  • Payment processors and payment service providers

  • Shipping, courier, and fulfilment providers

  • E-commerce and website hosting providers, including Shopify where applicable

  • IT, website, and technical service providers

  • Analytics providers

  • Marketing and advertising providers, where applicable

  • Professional advisers such as accountants, legal advisers, or insurers

  • Government authorities, regulators, law enforcement agencies, or courts where required by law

We require service providers handling personal data on our behalf to use appropriate safeguards and handle the information in accordance with applicable data protection requirements.

We do not sell or rent your personal information to third parties.

International Data Transfers

Some of the companies and service providers we use may process or store personal information outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.

Depending on the destination and circumstances, these safeguards may include applicable adequacy regulations, approved contractual protections, or other legally recognised transfer mechanisms.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Process and fulfil orders

  • Maintain appropriate transaction and business records

  • Meet legal, accounting, and regulatory obligations

  • Handle customer service enquiries

  • Resolve disputes

  • Prevent fraud

  • Establish or defend legal claims

  • Enforce our agreements and policies

The exact retention period may vary depending on the type of information and our legal obligations.

When personal information is no longer required, we will delete, anonymise, or otherwise securely dispose of it where appropriate.

Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

  • Request access to personal data we hold about you

  • Request correction of inaccurate or incomplete personal data

  • Request deletion of your personal data in certain circumstances

  • Request restriction of processing in certain circumstances

  • Object to certain types of processing

  • Request your personal data in a portable format where applicable

  • Withdraw consent where we rely on consent to process your information

  • Object to certain direct marketing activities

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact us at:

support@birtlessport.store

We may need to verify your identity before completing certain requests.

You also have the right to raise concerns with the Information Commissioner’s Office (ICO) if you believe your personal information has been handled in a way that does not comply with applicable data protection law.

Marketing Communications

Where permitted by law, we may send you information about products, offers, or services that may be relevant to you.

Where consent is required, we will obtain it before sending such communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or by contacting us at support@birtlessport.store.

You may continue to receive essential transactional communications relating to orders or services even if you opt out of marketing.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate essential website functions, remember preferences, understand website usage, and, where applicable, support analytics or advertising.

Some cookies may be necessary for the website to function, while others may require your consent.

Where required by applicable law, non-essential cookies will be used based on your consent.

For further information about the cookies we use and the choices available to you, please refer to our Cookie Policy.

Security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, destruction, alteration, unauthorised disclosure, or access.

Payments are processed using secure third-party payment providers.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Children’s Privacy

Our products and services are not specifically directed at children, and we do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided us with personal information improperly, please contact us so that we can review the matter and take appropriate action.

Third-Party Websites and Services

Our website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy practices of independent third parties. We recommend reviewing the privacy policies of any third-party websites or services you choose to use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, or applicable legal requirements.

Any updated version will be published on this page.

Contact Us

If you have questions about this Privacy Policy, how we handle your personal information, or wish to exercise your data protection rights, please contact us:

Birtle’s Sports
Website: birtlessport.store
Email: support@birtlessport.store
Phone: 01768 865129
Address: Central Buildings, 14 Corn Market, Penrith, CA11 7HT, United Kingdom