Privacy Policy

Last updated: 20 September 2026

At Birtle’s Sports, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit birtlessport.store, purchase sports, fitness, training products or accessories from us, contact our customer service team, or otherwise interact with our online store.

By using our website and services, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Birtle’s Sports is an online retail store offering sports, fitness, strength training equipment, and related accessories to customers.

Business name: Birtle’s Sports
Address: 1, Central Buildings, Corn Market, Penrith CA11 7HT, United Kingdom
Website: birtlessport.store
Email: support@birtlessport.store
Phone: +44 1768 865129

2. Information We Collect

When you browse our website, place an order, communicate with us, or use our services, we may collect personal information such as:

  • Your full name
  • Email address
  • Telephone number
  • Billing address
  • Shipping and delivery address
  • Order information and purchase history
  • Payment and transaction confirmation information
  • Information you provide when contacting customer support
  • Returns, refunds, and delivery-related information
  • IP address
  • Browser and device information
  • Website activity, such as pages viewed and interactions with our store

We aim to collect only the personal information reasonably necessary to operate our store, fulfil orders, provide customer service, and meet our legal obligations.

3. How We Use Your Information

We may use your personal information to:

  • Process, fulfil, and deliver your orders
  • Process transactions and confirm payments
  • Send order confirmations, shipping information, and other important order updates
  • Provide customer support
  • Respond to questions and enquiries
  • Process eligible returns and refunds
  • Resolve shipping or delivery issues
  • Maintain and improve our website and services
  • Detect and prevent fraudulent or suspicious transactions
  • Protect the security of our website, customers, and business
  • Maintain appropriate business and transaction records
  • Meet applicable legal, accounting, and tax requirements
  • Send marketing communications where permitted and where an appropriate lawful basis applies

We process personal information only where we have an appropriate lawful basis under applicable data protection law.

4. Payment Information

Payments made through birtlessport.store are processed using PayPal, our available online payment method.

When you use PayPal at checkout, payment information is processed by PayPal in accordance with its own privacy, security, and payment practices.

Birtle’s Sports does not intentionally store your complete PayPal payment credentials or complete payment card details on its own systems.

We may receive limited transaction information from PayPal where necessary to confirm payment, process an order, handle eligible refunds, prevent fraud, and maintain appropriate transaction records.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the online store, remember preferences, understand website usage, and improve the shopping experience.

These technologies may be used for:

  • Essential website functionality
  • Shopping cart and checkout functions
  • Remembering customer preferences
  • Security and fraud prevention
  • Website performance and analytics
  • Advertising and marketing measurement, where applicable

You may be able to manage cookies through your browser settings and any cookie controls provided on our website.

Disabling certain cookies may affect the functionality of parts of the website.

6. How We Share Personal Information

We may share personal information with third parties where reasonably necessary to operate our business and provide our services.

These may include:

  • Ecommerce and website service providers
  • PayPal, for payment processing and related transaction services
  • Shipping, courier, and delivery providers
  • Hosting and technology providers
  • Customer service providers
  • Analytics providers
  • Marketing and advertising service providers, where applicable
  • Fraud prevention and security providers
  • Professional advisers
  • Government, regulatory, law enforcement, or other authorities where disclosure is required by applicable law

Birtle’s Sports does not sell your personal information.

7. International Data Transfers

Some companies providing services to our online store may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal, accounting, tax, fraud-prevention, dispute-resolution, and record-keeping requirements.

The exact retention period may vary depending on the type of information and why we need it.

9. Your Privacy Rights

Depending on applicable UK data protection law and the circumstances of your request, you may have rights regarding your personal information, including the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information where applicable
  • Request restriction of certain processing
  • Object to certain uses of your personal information
  • Request a copy or transfer of certain personal information
  • Withdraw consent where processing is based on your consent

Some rights may be subject to legal exceptions or limitations.

To submit a privacy request, contact us at:

Email: support@birtlessport.store

We may need to verify your identity before completing certain requests.

10. Security

We take reasonable administrative, organisational, and technical measures designed to protect personal information against unauthorised access, misuse, alteration, disclosure, loss, or destruction.

Payment transactions are handled through PayPal rather than directly by Birtle’s Sports.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Children’s Privacy

Our online store offers sports, fitness, and training products and is intended for general consumers. It is not specifically designed to collect personal information from children.

We do not knowingly collect personal information from children where doing so would not be permitted under applicable law.

If you believe a child has improperly provided personal information to us, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Websites and Services

Our website may contain links to or integrate with services operated by third parties, including PayPal.

Birtle’s Sports is not responsible for the privacy, security, content, or practices of independent third-party websites and services.

We encourage customers to review the privacy policies of third-party services before providing personal information directly to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect changes to our business, services, legal obligations, payment arrangements, or privacy practices.

When changes are made, we will publish the revised Privacy Policy on this page and update the “Last updated” date.

We encourage customers to review this page periodically.

14. Contact Us

If you have questions about this Privacy Policy, your personal information, or how Birtle’s Sports handles personal data, please contact us:

Birtle’s Sports
1, Central Buildings
Corn Market
Penrith CA11 7HT
United Kingdom

Website: birtlessport.store
Email: support@birtlessport.store
Phone: +44 1768 865129